How to create a Media Kit for your Blog

how to create a media kit

Every blogger who wants to work with PRs and Brands should have a Media Kit to hand to be able to email out. It should also be updated regularly. I update mine at the beginning of the month with all the stats collected from the previous month.

What is a Media Kit?

A Media Kit is a document containing vital information for PRs and Brands who may want to work with you. It showcases your blog statistics, your social media followings and any other statistics or ranking you want to show off. You can also take the opportunity to include your rates and what you would charge for certain work.

Use the Media Kit to sell your brand and blog. Make it interesting, and contain all the vital information a potential client would need to want to work with you. Make it stand out and use pictures – especially your blog header!

What do I include in a Media Kit?

What you chose to include in your Media Kit is entirely down to you. Here’s some tips to get you started:

1. Who are you?

Write a short introduction about yourself. Who are you? Let your potential client know who they will be working with.

2. Describe your Blog and its main features.

Give a description of your blog – When did you start it? What do you blog about? Who is your main readership?

Do you have a regular feature on the blog, or host a popular linky?

Have you won any awards, or been nominated for any?

Mention any coverage your blog has had – whether it’s media or on another blog/website.

3. Blog Stats and Reach

Breakdown your key statistics

  • Unique Visitors.
  • Page Views.
  • Email Subscribers.
  • Google Page Rank.
  • Social Media Followers (you can either break this down or give a combined total).
  • Any other stats you feel are important.

Make sure you keep your stats in the Media Kit up to date, and mention when they were from – for example, before my stats I put “Updated Month,Year”.

If you don’t think your stats are that impressive, don’t include them – but make sure that a potential client knows about your blog growth. How much has it grown in the past month? Use a percentage instead of actual numbers.

4. Advertising and Fees

It’s good to outline exactly what you accept on your blog in forms of advertising and how much you charge. This gives a potential client a good outline of what is on offer.

Do you accept Banner ads? Mention the sizes you accept and how much you charge per month/year.

Do you accept Sponsored Posts? Mention the types of posts you will accept, and how much you charge for both pre-written content, and for you writing the content yourself.

Mention if you are willing to review products and host giveaways.

(Make sure you link to your blogs disclosure policy for a potential client to look at)

As well as including your fees, include any payment terms you may have. For example, payment must be within a certain time period, if not then what will happen? Will you remove the post until paid, add a late payment fee etc.

Also include types of payment you accept. If you accept Paypal payment, do you expect Paypal fee’s to be paid on top of your price?

5. Contact Details

Make sure a potential client knows how to get in touch with you – this could be via email, telephone or a social media channel.

What next?

Once you have set up your media kit, proof read it. Check everything is correct, does it read ok, look ok? Does it represent your brand and show what you have to offer?

Don’t rush your media kit. Take your time over it to make sure you are happy. Once you have the initial template, it is easy to update regularly.

Save your media kit as a PDF. It is easier to look at and looks more professional than a word document.

Some bloggers have a ‘Media Kit’ page on their blog with a downloaded version – so this may be an option. Alternatively, if you would like to be pro-active, email your media kit to a few brands or PRs that you would like to work with. Let them know you are interested and attach a copy of your media kit.





  1. Katie Clark
    March 13, 2014 / 8:25 pm

    Thanks for posting this – really useful tips. I really like that you mention using % growth rather than simply stats. I think engagement is so important and this demonstrates it so well. Thanks again

    • March 14, 2014 / 9:15 am

      I hope it helps! For new blogs using a percentage of growth is a great way to show how well your blog is doing rather than just presenting numbers – especially if you don’t feel confident that they are good enough.

  2. March 13, 2014 / 10:58 pm

    Thanks so much for writing this, as I have been wondering what to feature in my media kit this week!
    Got lots of tips from you, so now just need to sit down and actually complete it!

  3. March 18, 2014 / 1:22 pm

    These posts have come at just the right time for my blog. Thanks so much for sharing, really helpful

  4. March 18, 2014 / 8:17 pm

    Great post! I’ve just created a media kit but this would be so useful for people that haven’t got around to it or have no idea what one is! Shared on Twitter x

    • March 19, 2014 / 9:54 pm

      Thank you, really appreciate the sharing. I often see new bloggers asking questions about Media Kits and although I’ve found a lot of US Based tutorials, never really much about the UK market. x

  5. March 18, 2014 / 9:36 pm

    Great info! Ie found it useful to say my readers are targetted media, practitioner and consumer a opposed to having just a high number of hits.

    • March 19, 2014 / 9:52 pm

      Hits aren’t always everything, especially if your target area is small x

  6. chantelle hazelden (mamamummymum)
    April 3, 2014 / 9:08 am

    extremely helpful post, thank you #bloggingmumscarnival

  7. April 3, 2014 / 9:33 am

    This is SO helpful. It’s something I have been meaning to do for a long long time but keep putting off as thought it was complicated lol! Will make a start now I have this guide to help! #bloggingmumscarnival

  8. Michelle
    April 3, 2014 / 10:23 am

    Thank you so much for sharing, I’ve always wanted to write a media kit but didn’t know where to start 🙂 x #bloggingmumscarnival

  9. April 3, 2014 / 9:03 pm

    Thanks so much for this. I have always wondered what a media kit is. My blog is only new so didn’t think I needed one but I might just do one incase. #bloggingmumscarnival popping over from

  10. April 7, 2014 / 3:10 pm

    Thank you for such a helpful post. I am pretty new to blogging and since I began reading other blogs and networking I have been wondering about this. I will be giving this a shot over the weekend.

    • April 9, 2014 / 5:16 pm

      You’re welcome! Hope it helps – love to know how you get on x