How to Design a Media Kit for your Blog

how to design a media kit

So I’ve gone through and mentioned what you should include in your Media Kit in my post How to Create a Media Kit for your Blog. 

Now I am going to show you how to design a Media Kit.

Obviously how you design your Media Kit is entirely down to you. You want it to be personal, I’m just giving you a few tips and hints on how to design one like I use.

The programmes I use are:

Step One – Setting Up

In a new Word Document, insert your blog header. If you do not have a copy of this, simply use the “Print Screen” key on your keypad, paste in to a Paint document and crop to the right size.

To enable me to move the picture higher up the page, I changed the margins on the document by going to:

Page Layout > Margins > Custom Setting

and just set them to the margin size suitable to you.

Now, to be able to move the picture, you need to click on the picture and go to:

Format > Wrap Text > Tight

Wrap Text

Step Two – Adding Pictures and Links

As you can see in the above picture, I also added my social media buttons, blog URL, email address and a little picture of myself.

The social media buttons, blog URL and email address are all hyperlinked, so when they are clicked on they go through to the appropriate channel, or open up a new email draft.

I added the same social media buttons that I use on my blog. If you don’t have these already saved, then simply right-click on the icon on your blog and save picture. You can then insert this in to the document, as in Step One.

I used PicMonkey to create the pictures of my blog URL and email address. As I made my header already using PicMonkey, I used the same font and colour I always use (Pencil Pete and colour ff9b25).

To create a pictures for your clickable URL and email address go to:

PicMonkey > Design > select any canvas as you are going to crop it anyway. I used Square > on the left hand side, select Tt for Text > Select your font > Click ‘Add Text’ > enter blog URL and then do the same for email address > alter colour using the ‘Text’ box

Email and URL Screenshot

You now need to crop the picture by going to:

Basic Edits (see picture) > Select around the text > Apply 


Don’t worry if it looks really large when you crop, you can adjust the size when you save.

Save screenshot

I then edited the saved document in Paint by cutting out the blog URL and email address separately and saving in a new Paint document. This then allows me to insert them individually in to the Word Document.

To hyperlink a picture, simply click on it then go to:

Insert > Links > Hyperlink

I decided to add a picture of myself to give it a more personal feel, so potential clients know who they are dealing with. To make it look nice I gave it a bit of soft edging. I did this by clicking on the picture then going to:

Format > Quick Styles > Select a style 

Step Three – Adding Text

The next step in designing your Media Kit is to add some text. You can do this by inserting the Text Box

Adding Text

I added some text about me underneath my picture, as well as adding text about the blog. Again, I incorporated the text and colour from my header in to my Media Kit (Amatic Small Caps and colour ff5def).

Adding Text 2

N.B – The text box will automatically create a border around the text. To remove this click on the box and go to:

Format > Shape Outline > Change the colour to white (or any other colour you prefer) 

Don’t forget to format the text box to be tight wrap text, to enable you to move the box more freely (see Step One).

What information you include in your Media Kit is entirely down to you, as is how you design it.

Step Four – Adding Stats, Advertising Info and Fees

This is probably the most important information on the Media Kit and I wanted it to stand out.

Again I created my headers in PicMonkey using another font and colour from my header (Sacremento colour 00c6bf).

I also wanted to make my stats and advertising information stand out, so I decided to put them inside shapes. I did this by:

Insert > Shapes > select shape (I chose oval) 

I then made the oval as big as I needed and opted to have the shape coloured in with white text.

Stats and advertising info

It’s then a case of having a play around until you get the layout how you like it.

Media Kit

Don’t forget to save your Media Kit as a PDF to send out. It looks more professional than sending out a Word Document.

It may seem like a lot of hard work to create, but it’s so easy to maintain each month with your updated stats.

It’s definitely worth spending a little extra time on creating a good-looking Media Kit. It can make all the difference. I also created a less informative version to put on my Advertorials/PR page – you can view that {here}.




  1. March 18, 2014 / 9:47 am

    Some great advice here lovely! xx

      • March 18, 2014 / 7:42 pm

        Looks great. Definitely bumping up my to do list. Damn my laptop not having Word though :/

        • March 18, 2014 / 7:44 pm

          Oh that’s a pain. There are alternatives to Word – do you use any word processing programmes on your laptop?

  2. March 18, 2014 / 11:07 am

    That looks fantastic! What great advice! Thank you x

  3. March 18, 2014 / 10:33 pm

    Another great post! Your media kit is fab, looks just like your blog – It captures your brand. Love your blog design too by the way, it suits you 🙂 I’ve just followed on Bloglovin, thought I was already but obviously not so catching up with recent posts x

    • March 19, 2014 / 9:51 pm

      Thank you! I like to think that my blog is an extension of me and people can get a sense of who I am from it 🙂 x