Save the Children’s Newborn Campaign

Being a parent, you would do the utmost possible to ensure that your children are safe at all time. I have written before about Save the Children’s Campaigns, so when I heard about their Newborn Campaign I knew I had to get involved.

Save the Children Newborn's Campaign

Photo Credit: Colin Crowley/Save the Children

Here is a bit about Save the Children’s Newborn Campaign

For a mum or dad, the first day of a child’s life should be a time of excitement, wonder and hope. A day they will remember forever. But childbirth is often complicated and a newborn child is frighteningly vulnerable.

Every year 2.9 million babies die in their first month. Maybe their tiny airways get blocked, the delivery is obstructed or they are exposed to infections or hypothermia.

Newborn deaths now account for nearly half of all under-five deaths.

The death of one baby is a tragedy. The death of 2.9 million a year is an outrage. And most of these deaths are preventable, with the help of a trained and equipped midwife along with basic medicines such as antiseptics and antibiotics, vital equipment and a clean environment to work in.

These are not difficult things to provide: all it takes is political will from governments around the world to provide the funds to train up and equip midwives.

The world has made amazing progress in saving children’s lives over the past two decades. Thanks to global action on vaccines, family planning and treatment of childhood illness, the number of children who die each year has dropped from 12.6 million in 1990 to 6.6 million in 2012. Save the Children’s social media campaigners have helped us drive so much of this change.

But that isn’t enough – not while 2.9 million babies a year never reach their second month of life. Lack of political focus on newborn deaths is blocking us from being the generation to stop all preventable child deaths.

2014 gives us a unique opportunity to make change happen: For the first time ever, countries and institutions around the world will sit down to agree the Every Newborn Action Plan. We need to make sure world leader’s take action on this and know the world is calling for them to do so.

What we want to achieve:

  • Save the lives of 2 million newborn babies a year
  • Ensure that every baby is born with the support of a trained and equipped midwife

How can people help?

If you’ve got one minute:

Sign the petition to ask David Cameron to put a global plan into action in 2014 that will ensure every baby is born with the life-saving help of a trained and equipped midwife and use his influence to get world leaders to do the same.

Save the Children Newborn's Campaign Text a donation: a donation of £3, the price of a cup of coffee, could save 10 newborn lives by buying 10 tubes of antiseptic cream. Text COFFEE to 70090

If you’ve got two minutes:

share the link to our newborn campaign online and ask people to take action or donate:

Are you a blogger? Spare 10 minutes to:

– write about the campaign online and why it’s so important that the world acts this year to save newborn lives

– Join our 100 word challenge blog linky: ‘What did your midwife do that made sure your baby had a second day?’ Or, if you’re not a parent: ‘What did a midwife do to make sure you had a second day?’


On Tuesday 25th February Save the Children will be holding a #firstday twitter chat from 1 – 2pm to launch the new campaign. The new campaign aims to end first-day deaths as Save the Children believe that no-one should have just one #firstday. Join @thinlyspread & @savechildrenuk who will be hosting the chat to talk about the favourite first days you and loved ones have had – was it a first day at school or a new job or the first day of being a brother or sister? Save the Children will also be joined in the twitter chat by Nigerian midwife Catherine who will tell us what a baby’s #firstday is like in remote health clinics in Nigeria.