Using Mailchimp Series: Campaigns

By now you should know how to get started with your Mailchimp account and how to add a subscriber box to your blog or website.

Once these steps have been done it is time to create your first campaign.

This can often be the bit that people dread. It can be time-consuming and you may find that you will change your mind several times before you are satisfied. But, the good thing is that once you have a campaign saved as a template, it is super easy to edit for future campaigns.

 Creating your campaign

To create your campaign simply log in to your Mailchimp account and then go to

campaigns > create campaign

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 You then need to select what type of campaign you would like to send. I tend to always use the top ‘Regular ol’ Campaign’ – but I would recommend having a play around and see which one suits you best.

N.B For the rest of this tutorial, I will be showing you how to set up a regular campaign.

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If you have more than one list, you will need to select which list you would like to send your campaign to.

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You can then select whether you would like to send your campaign to the entire list or just a certain segment of people.

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Once you have selected who to send your campaign to, it’s now time to create it.

Campaign Information

Firstly you need to enter the relevant campaign information. This is pretty self-explanatory within Mailchimp. You simply need to name your campaign, enter an email subject, the name and email address of where it’s coming from and whether or not you want to personalise the ‘To’ field – which I would recommend doing if you have collected the first names of those who subscribe.

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Scroll down the page for your tracking options, which will allow you to track how many times your newsletter gets opened etc.

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Scroll down again to select whether or not you want your campaign to automatically post to your Facebook or Twitter account. If you are personalising your campaigns with each recipients first name, then I wouldn’t recommend auto posting your campaign.

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Campaign Layout

It’s now time to select which template you would like to use. There are several options, from your basic template which you can customise yourself, themed templates, or if you are feeling super techy, why not code your own.

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The template I currently use is just a basic 1 Column: Banded template. This gives me control over where I put the information – and I prefer the layout. I have used other basic templates – but this is my favourite (at the moment!).

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Adding Content

Now it’s time to add your content. This is pretty much where you get to play around with adding content and pictures. Don’t forget to add your header at the top of the newsletter and your social media icons at the bottom.

You simply add new content by dragging and dropping the content boxes on the right to where you would like them on the left.

To edit, simply hover over the box and click on the pencil icon.

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You also have the option to edit the design of the content. You can alter the font, text colour, background colour, whether you want a border etc. Have a play around with it and see what you like.

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Once you have created your campaign I would recommend previewing your campaign before you send it out to make sure that you are happy with the look and layout.

Don’t forget to save your campaign as a template! This will allow you to use it for your next campaign – you will just need to edit the text and pictures.

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Once you are happy, you are all ready to send! Ensure your checklist is complete and hit send!

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And there you have it! Your first Mailchimp Campaign has gone to your list of subscribers!

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