Using Mailchimp Series: Getting Started

Most bloggers offer a subscribe option to their blogs. This will often mean that you will receive an email as soon as they publish new posts.

I find that if a blogger publishes a lot of posts, it can mean that a lot of emails get sent. This can be seen as spamming one’s inbox, and therefore your lovely blog subscribers may be more inclined to hit that unsubscribe button instead.

One thing I do, and have found that a few other bloggers are now starting to do it, is offer a weekly round-up newsletter instead.

I send out one email per week with all the highlights of that week’s posts, and a little message to my subscribers. This means that I just send one email that is slightly more personal a week, rather than many.

I have found that my unsubscription rate of my newsletter is a lot lower than the unsubscription rate of my blog emails per post.

Growing your email following and changing to a weekly newsletter format is fairly simple. There are many great, free newsletter services out there.

I use Mailchimp to create mine. It is simple to use and easy to navigate, as well as being able to quickly check reports on bounce rate and open clicks etc.

In this first post, I aim to show you how to set up your Mailchimp lists and importing your existing blog subscribers.

Get a Mailchimp Account

Before you can even start building and creating your email lists and campaigns, you need to get a Mailchimp account. There is a free account or a premium account. The free account is big enough to start off with. I would only recommend a premium if your list subscribers reach over 1,000.

To set up your account, simply head over to www.mailchimp.com 

Once your account is created we can start importing and building your lists.

Importing your current subscription list

Please note, that as a WordPress user, this step-by-step tutorial will be for those who use WordPress. If you are on a different platform, the export process may be different. 

To import your current email subscription list in to Mailchimp is fairly straight forward –

Download your current email subscription list 

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Within your WordPress you will have the option to download your email subscription list as a CSV file – if you have Jetpack installed, you will find this under Jetpack > Site Stats > select Email Subscribers.

Create a New List in Mailchimp

Once you have downloaded and saved your email subscription list, you need to create a new list within Mailchimp. To do this go to Lists and follow the instructions to name your list etc….

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Importing existing email subscription list

Once you have created your list, you can now import. To import your current email subscribers simply go to

Add Subscribers > Import Subscribers

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Select to import from a CSV file 

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Upload your current email subscribers CSV file

Step 1 – browse your computer for the download file of your current email subscribers.

Step 2 – click on the upload button

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Your Subscription list has now been imported!! 

maichimp

 

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6 Comments

  1. June 18, 2014 / 7:49 am

    Great post, I have added this on my list of things to do 🙂 x

  2. June 18, 2014 / 11:37 pm

    Argh, I’ve failed at the first hurdle. I can’t download my email subscribers – just takes me to wordpress.com, and there’s nowhere to find them because my blog’s self hosted.

    The alternative will be to do them manually into excel but that’ll be a right pain.

    • June 19, 2014 / 12:03 am

      I’m self hosted too Emma. Do you have Jetpack installed?

  3. June 19, 2014 / 12:08 am

    Ok, we’re in manually. Off to set up my contact form plugin. But want to get it all set up ready to go before I turn off normal post emails and the old form

  4. June 28, 2014 / 9:16 pm

    I have a question – what happens to your wordpress subscribers as they’re not brought over, only email subscribers. Is there a way to get them too, or will they just not receive the emails they would usually get when it switches to mailchimp.

    • June 28, 2014 / 9:20 pm

      From what I can tell, there is no way to import your WordPress subscribers in to Mailchimp. You can add them manually – however, as they have followed you on WordPress, they will still receive your post in their WordPress RSS feed and via email individually.