Most bloggers offer a subscribe option to their blogs. This will often mean that you will receive an email as soon as they publish new posts.
I find that if a blogger publishes a lot of posts, it can mean that a lot of emails get sent. This can be seen as spamming one’s inbox, and therefore your lovely blog subscribers may be more inclined to hit that unsubscribe button instead.
One thing I do, and have found that a few other bloggers are now starting to do it, is offer a weekly round-up newsletter instead.
I send out one email per week with all the highlights of that week’s posts, and a little message to my subscribers. This means that I just send one email that is slightly more personal a week, rather than many.
I have found that my unsubscription rate of my newsletter is a lot lower than the unsubscription rate of my blog emails per post.
Growing your email following and changing to a weekly newsletter format is fairly simple. There are many great, free newsletter services out there.
I use Mailchimp to create mine. It is simple to use and easy to navigate, as well as being able to quickly check reports on bounce rate and open clicks etc.
In this first post, I aim to show you how to set up your Mailchimp lists and importing your existing blog subscribers.
Get a Mailchimp Account
Before you can even start building and creating your email lists and campaigns, you need to get a Mailchimp account. There is a free account or a premium account. The free account is big enough to start off with. I would only recommend a premium if your list subscribers reach over 1,000.
To set up your account, simply head over to www.mailchimp.com
Once your account is created we can start importing and building your lists.
Importing your current subscription list
Please note, that as a WordPress user, this step-by-step tutorial will be for those who use WordPress. If you are on a different platform, the export process may be different.
To import your current email subscription list in to Mailchimp is fairly straight forward –
Download your current email subscription list
Within your WordPress you will have the option to download your email subscription list as a CSV file – if you have Jetpack installed, you will find this under Jetpack > Site Stats > select Email Subscribers.
Create a New List in Mailchimp
Once you have downloaded and saved your email subscription list, you need to create a new list within Mailchimp. To do this go to Lists and follow the instructions to name your list etc….
Importing existing email subscription list
Once you have created your list, you can now import. To import your current email subscribers simply go to
Add Subscribers > Import Subscribers
Select to import from a CSV file
Upload your current email subscribers CSV file
Step 1 – browse your computer for the download file of your current email subscribers.
Step 2 – click on the upload button
Your Subscription list has now been imported!!